This year the global approach was 'celebrations' (see the global film here). We took the celebrations and turned them into the hero of the campaign. We created eight posters to cover the city and let the people in the Nordics celebrate the World Cup with Coca-Cola.
You can see the creation of the posters from sketch to final product here
or you can see the celebrations behind the posters and some other bits of the campaign here
or you can just enjoy all the posters here ;-)
Illustrator: Kristian Funder
Opslag
