Coca-Cola for all

Here is the first in a series of print for Coca-Cola.
The task was to make a little reminder of Coca-Cola to Mums ;-)

Art: Yulia Brodskaya
Post: Uffe Knørr

Toyota Aygo

Here is a little showcase, how we connected Toyota to the danish youth with a limited budget, a radiostation, facebook, a good insight and a funny creative execution.

Sony Ericsson Xperia Mini Pro

Some time ago we created a nice little spot with Caroline Wozniacki as spokesperson for Xperia X10 mini pro. 

Now it was time to promote the new Xperia mini pro. 

But currently rankend number 1 on the WTA tour Carolines schedule had become so bussy, that there was no way we could record her for a new spot. But she still had to be the spokesperson of the campaign. 

So we took the old TVC and gave it in the hands of the guys at the 3D Studio, 'Frame'. Together we created a new little storyline where the phone uses it main feature, speed, to play tennis against it self.

Benetton at Specsavers

It is just a small promotion campaign for Specsavers, telling people that Benetton now is a part of their designer range. Pretty simple, but somehow I kinda like them.

Toyota Family Days

To celebrate the release of the new Verso-S, Toyota Denmark invited the whole family to get special deals on their range of family cars.

Instead of just telling people how much space these models had, we played with childrens imagination and let them tell the story. By using childrens drawings we could tell tales of dinos, elephants and thousands of teddys that the car could fit.

Digital we created interactive banners that engaged the viewer. By dragging an animal on top of the car, a little sequence unfolds and a feature of the car is explained. The elephant tells about space, the dino about flexibility, the life buoy about safety etc.

The drawings also connected the TVC, print, web and POS together. Finally all the drawings that where produced on the family days where scanned and posted on toyota.dk. Given the parents another excuse to visit our site and tjek out the cars.


Print 

Banner ads

TVC

Femina 30 sec. TVC

With the new position we created for Femina, it has become the leading womens magazine.
We created a new TVC for Femina that was inspired by intros to TV series.

The aim was to let the target audience feel like Femina is good company, and that the
magazine can both understand and inspire alle the women that you are.
We humbly think we succeeded in doing so

Spot for Denmarks leading womens magazine
Femina - for all the women you are

Instruction: Mikkel Serup
Produktion: Bacon

Sony Ericsson X10 mini gold edition

Print campaign for Sony Ericsson Xperia X10 mini gold edition.

'Why not live life in 24-carat?'

Photographer: Thomas Juul

Model: Julie Ø, Unique

Sony Ericsson X10 mini pro

With Caroline Wozniacki (currently ranked 2 in the world) as spokesperson we helped Sony Ericsson launch the worlds smallest Android phone, the Xperia X10 mini + Xperia X10 mini pro.

We wanted to show that the phone is so small that you can have it by your side anytime - even on the tennis-court. The emotional benefit is naturally that you are connected with your friends at all times. Even if your friends aren't human.

Under the headline 'Mini Android phone. Mighty Entertainment' the campaign made the Xperia X10 mini + Xperia X10 mini pro Sony Ericsson Denmark's biggest success in 2010 - even though the campaign hit the streets at the same time as the iPhone4 was launched.

Thanks to everybody at Saatchi Copenhagen for their dedication in this project!

Director: Adam Bonke
Production: Niels Kau / Nobody CPH
3D graphic/robot: Ghost
3D graphic/tag-on: Henrik Vinter



As an extra boost to the TVC for Sony Ericsson X10 mini pro we created these outdoors. A giant foil of Caroline Wozniacki and her friend the robot made the outdoor campaign for Sony Ericsson X10 mini pro even more alive.

Here displayed in the Metro at Nørreport, Copenhagen.

Photo: Mads Lauritzen
Retouch and composition: Uffe Knørr + Claus Rost Jensen

Nordic Coca-Cola FIFA World Cup 2010 Campaign

The Coca-Cola Company has a lifelong partnership with the FIFA World Cup, spreading joy and celebrating life.

This year the global approach was 'celebrations' (see the global film here). We took the celebrations and turned them into the hero of the campaign. We created eight posters to cover the city and let the people in the Nordics celebrate the World Cup with Coca-Cola.


You can see the creation of the posters from sketch to final product here

or you can see the celebrations behind the posters and some other bits of the campaign here

or you can just enjoy all the posters here ;-)

Illustrator: Kristian Funder

Xide Campaign

Expext Excitment

With this pay-off we have launched Carlsbergs latest night drink into a highly pressured and fast-moving marked. 

The TVC lets you know that the party goes on forever, even though it is only a 23 sec. spot.

Thanks to Director Jesper Skoubølling and Uitch Iscratch

See it here
 
 

We also created a higly effective campaign on dkbn a social communtysite with approx. 450.000 young party animals

See it here

Coke Cinema Intro Spots

How do you ask people to be polite at the movies? That was the task we where given by Coke.

Our solution was to create two anti-heroes and make three small films that highlighted the problem. The clips where shown in between the trailers and the movies at Denmark's biggest Cinema-chain.

Again the brilliance of Simon Wooller was a major factor for these film, just as the hard work of animator Nick Donking (Flying Gherkin) and sound designer Bjørn Vidø (Freezone)


See the final films here ;-)

Reef n' Beef

Outdoor Campaign for the only Australian restaurant in Denmark

Shortlisted at 2009 Creative Circle Award
Finalist at 2009 Eurobest

Coke Summer Sound Radio Ad

Two Coke Radio Ads - that followed up on the Coke 2009 Summer Campaign 'Craving for Coke'

Listen to them here and here

Peugeot Radio - Darth

Danish Radio ad for Peugeot Blue Line cars - featuring Darth Wader ;-)

Coke Key Visuals

Some of the many Key Visuals developed for 'on the coke side of life' campaign.

Copenhagen on the Coke side of life
Illustration: Joe Petagno

Uplifting on the Coke side of life

Art: Morten Meldgaard Utopia Design

Recycle on the Coke side of life

Illustration: Mads Berg

Fanta Outdoor

How do you align an ordinary outdoor with the Fanta core creative idea “nothing is boring” ?

We took the adshel in the busiest metro-station in Denmark, and with the help of a half-table-tennis table, we turned it into the most engaging outdoor Fanta has ever produced.

Femina - for all the women you are

Three small TVC's and three print ads where the key to this campaign.

But even more important became the Organising Idea: Femina - for all the women you are, that was developed for this campaign. It has really taken a hold in the editorial staff, and together with a new layout it changed the magazine with such an impact that the eternal rival 'Alt for Damerne' has been pushed from the throne.

See the three TVC's here, here and here

... and the print ads here:

Fanta

This Sampling Event was created within the Fanta Core Creative Idea ‘Nothing is Boring’ We filled a fun-fair Grab Machine with New Orange-shaped Fanta ‘Splash-bottles’. For maximal effect, these where placed in high-traffic areas in malls.

The result was fantastic. Word quickly spread that there was free Fanta inside the machine, and all you needed was skills and a bit of luck to claim your reward.

See how it works here

HB Køge

New logo and trickot design for major danish soccer club HB Køge

Pimp My Penol

Finalist in 'Pimp My Penol Award'