Toyota Aygo

Here is a little showcase, how we connected Toyota to the danish youth with a limited budget, a radiostation, facebook, a good insight and a funny creative execution.

Sony Ericsson Xperia Mini Pro

Some time ago we created a nice little spot with Caroline Wozniacki as spokesperson for Xperia X10 mini pro. 

Now it was time to promote the new Xperia mini pro. 

But currently rankend number 1 on the WTA tour Carolines schedule had become so bussy, that there was no way we could record her for a new spot. But she still had to be the spokesperson of the campaign. 

So we took the old TVC and gave it in the hands of the guys at the 3D Studio, 'Frame'. Together we created a new little storyline where the phone uses it main feature, speed, to play tennis against it self.

Benetton at Specsavers

It is just a small promotion campaign for Specsavers, telling people that Benetton now is a part of their designer range. Pretty simple, but somehow I kinda like them.

Toyota Family Days

To celebrate the release of the new Verso-S, Toyota Denmark invited the whole family to get special deals on their range of family cars.

Instead of just telling people how much space these models had, we played with childrens imagination and let them tell the story. By using childrens drawings we could tell tales of dinos, elephants and thousands of teddys that the car could fit.

Digital we created interactive banners that engaged the viewer. By dragging an animal on top of the car, a little sequence unfolds and a feature of the car is explained. The elephant tells about space, the dino about flexibility, the life buoy about safety etc.

The drawings also connected the TVC, print, web and POS together. Finally all the drawings that where produced on the family days where scanned and posted on toyota.dk. Given the parents another excuse to visit our site and tjek out the cars.


Print 

Banner ads

TVC

Femina 30 sec. TVC

With the new position we created for Femina, it has become the leading womens magazine.
We created a new TVC for Femina that was inspired by intros to TV series.

The aim was to let the target audience feel like Femina is good company, and that the
magazine can both understand and inspire alle the women that you are.
We humbly think we succeeded in doing so

Spot for Denmarks leading womens magazine
Femina - for all the women you are

Instruction: Mikkel Serup
Produktion: Bacon

Sony Ericsson X10 mini gold edition

Print campaign for Sony Ericsson Xperia X10 mini gold edition.

'Why not live life in 24-carat?'

Photographer: Thomas Juul

Model: Julie Ø, Unique

Sony Ericsson X10 mini pro

With Caroline Wozniacki (currently ranked 2 in the world) as spokesperson we helped Sony Ericsson launch the worlds smallest Android phone, the Xperia X10 mini + Xperia X10 mini pro.

We wanted to show that the phone is so small that you can have it by your side anytime - even on the tennis-court. The emotional benefit is naturally that you are connected with your friends at all times. Even if your friends aren't human.

Under the headline 'Mini Android phone. Mighty Entertainment' the campaign made the Xperia X10 mini + Xperia X10 mini pro Sony Ericsson Denmark's biggest success in 2010 - even though the campaign hit the streets at the same time as the iPhone4 was launched.

Thanks to everybody at Saatchi Copenhagen for their dedication in this project!

Director: Adam Bonke
Production: Niels Kau / Nobody CPH
3D graphic/robot: Ghost
3D graphic/tag-on: Henrik Vinter



As an extra boost to the TVC for Sony Ericsson X10 mini pro we created these outdoors. A giant foil of Caroline Wozniacki and her friend the robot made the outdoor campaign for Sony Ericsson X10 mini pro even more alive.

Here displayed in the Metro at Nørreport, Copenhagen.

Photo: Mads Lauritzen
Retouch and composition: Uffe Knørr + Claus Rost Jensen