With Caroline Wozniacki (currently ranked 2 in the world) as spokesperson we helped Sony Ericsson launch the worlds smallest Android phone, the Xperia X10 mini + Xperia X10 mini pro.
We wanted to show that the phone is so small that you can have it by your side anytime - even on the tennis-court. The emotional benefit is naturally that you are connected with your friends at all times. Even if your friends aren't human.
Under the headline 'Mini Android phone. Mighty Entertainment' the campaign made the Xperia X10 mini + Xperia X10 mini pro Sony Ericsson Denmark's biggest success in 2010 - even though the campaign hit the streets at the same time as the iPhone4 was launched.
Thanks to everybody at Saatchi Copenhagen for their dedication in this project!
Director: Adam Bonke
Production: Niels Kau / Nobody CPH
3D graphic/robot: Ghost
3D graphic/tag-on: Henrik Vinter
As an extra boost to the TVC for Sony Ericsson X10 mini pro we created these outdoors. A giant foil of Caroline Wozniacki and her friend the robot made the outdoor campaign for Sony Ericsson X10 mini pro even more alive.
Here displayed in the Metro at Nørreport, Copenhagen.
Photo: Mads Lauritzen
Retouch and composition: Uffe Knørr + Claus Rost Jensen