Sony Ericsson X10 mini gold edition

Print campaign for Sony Ericsson Xperia X10 mini gold edition.

'Why not live life in 24-carat?'

Photographer: Thomas Juul

Model: Julie Ø, Unique

Sony Ericsson X10 mini pro

With Caroline Wozniacki (currently ranked 2 in the world) as spokesperson we helped Sony Ericsson launch the worlds smallest Android phone, the Xperia X10 mini + Xperia X10 mini pro.

We wanted to show that the phone is so small that you can have it by your side anytime - even on the tennis-court. The emotional benefit is naturally that you are connected with your friends at all times. Even if your friends aren't human.

Under the headline 'Mini Android phone. Mighty Entertainment' the campaign made the Xperia X10 mini + Xperia X10 mini pro Sony Ericsson Denmark's biggest success in 2010 - even though the campaign hit the streets at the same time as the iPhone4 was launched.

Thanks to everybody at Saatchi Copenhagen for their dedication in this project!

Director: Adam Bonke
Production: Niels Kau / Nobody CPH
3D graphic/robot: Ghost
3D graphic/tag-on: Henrik Vinter



As an extra boost to the TVC for Sony Ericsson X10 mini pro we created these outdoors. A giant foil of Caroline Wozniacki and her friend the robot made the outdoor campaign for Sony Ericsson X10 mini pro even more alive.

Here displayed in the Metro at Nørreport, Copenhagen.

Photo: Mads Lauritzen
Retouch and composition: Uffe Knørr + Claus Rost Jensen

Nordic Coca-Cola FIFA World Cup 2010 Campaign

The Coca-Cola Company has a lifelong partnership with the FIFA World Cup, spreading joy and celebrating life.

This year the global approach was 'celebrations' (see the global film here). We took the celebrations and turned them into the hero of the campaign. We created eight posters to cover the city and let the people in the Nordics celebrate the World Cup with Coca-Cola.


You can see the creation of the posters from sketch to final product here

or you can see the celebrations behind the posters and some other bits of the campaign here

or you can just enjoy all the posters here ;-)

Illustrator: Kristian Funder

Xide Campaign

Expext Excitment

With this pay-off we have launched Carlsbergs latest night drink into a highly pressured and fast-moving marked. 

The TVC lets you know that the party goes on forever, even though it is only a 23 sec. spot.

Thanks to Director Jesper Skoubølling and Uitch Iscratch

See it here
 
 

We also created a higly effective campaign on dkbn a social communtysite with approx. 450.000 young party animals

See it here

Coke Cinema Intro Spots

How do you ask people to be polite at the movies? That was the task we where given by Coke.

Our solution was to create two anti-heroes and make three small films that highlighted the problem. The clips where shown in between the trailers and the movies at Denmark's biggest Cinema-chain.

Again the brilliance of Simon Wooller was a major factor for these film, just as the hard work of animator Nick Donking (Flying Gherkin) and sound designer Bjørn Vidø (Freezone)


See the final films here ;-)

Reef n' Beef

Outdoor Campaign for the only Australian restaurant in Denmark

Shortlisted at 2009 Creative Circle Award
Finalist at 2009 Eurobest

Coke Summer Sound Radio Ad

Two Coke Radio Ads - that followed up on the Coke 2009 Summer Campaign 'Craving for Coke'

Listen to them here and here