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Fanta
This Sampling Event was created within the Fanta Core Creative Idea ‘Nothing is Boring’ We filled a fun-fair Grab Machine with New Orange-shaped Fanta ‘Splash-bottles’. For maximal effect, these where placed in high-traffic areas in malls.
The result was fantastic. Word quickly spread that there was free Fanta inside the machine, and all you needed was skills and a bit of luck to claim your reward.
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