Femina - for all the women you are

Three small TVC's and three print ads where the key to this campaign.

But even more important became the Organising Idea: Femina - for all the women you are, that was developed for this campaign. It has really taken a hold in the editorial staff, and together with a new layout it changed the magazine with such an impact that the eternal rival 'Alt for Damerne' has been pushed from the throne.

See the three TVC's here, here and here

... and the print ads here: